gporcaro at gmail dot com
@gabporcaro
Freelance Fashion Editor, Writer, Content Editor, and Stylist | October 2018 – Current | Media: Travel + Leisure, WWD, Real Simple, Self, Glamour, BH&G, Pioneer Woman | Brand: Azazie, Equinox, iFit, ME+EM, Oak and Luna, Ralph Lauren, Reebok, Untuckit
Write website, email, product descriptions, and blog copy
Deliver SEO-focused content strategies and stories
Identify fashion, beauty, wellness, and lifestyle trends for articles and styling
Assist with art directing and styling of brand photoshoots
Organize, develop, and execute multiple assignments simultaneously
Propose visual strategies to compliment articles
Tommy Hilfiger | Senior Copywriter (Contract Role) | April 2023 – Current
Write copy for E-Commerce, wholesale, company stores, social, and video assets
Work cross-functionally with marketing, merchandising, wholesale, e-comm, and social teams
Partner closely with Global team to drive seasonal concepts and develop creative messaging
Line edit and proofread all written assets, including managing copy by Senior Copy Manager and Associate Copywriter
White House Black Market | Senior Content Editor and Copywriter | February 2021 – January 2023
Created seasonal omnichannel content and campaigns
Strategized editorial pipeline, messaging, and hierarchy in close partnership with marketing and merchant teams
Executed copy for campaign, mailer, store signs, and digital assets, including website, email, SMS, social, and PDP
Maintained a consistent brand voice and tone through all channels
Collaborated with design, merchant, and web team to write SEO-focused copy
Managed Content Editor and SEO Content Editor
Hearst Fashion Group: Women’s Health, Cosmopolitan, Good Housekeeping | Senior Fashion Editor | January 2018 – October 2018
Contributed market work and ideas to six publications
Packaged fashion and fitness pieces for Women's Health
Styled stories for Women’s Health, Cosmopolitan, Woman’s Day, Prevention
Represented magazines at ad sales and marketing presentations
Appeared as Women's Health’s style expert online and on social channels
Women's Health | Senior Fashion and Market Editor | May 2013 – January 2018
Conceptualized and executed covers and fashion stories
Styled celebrity, fashion, fitness, and beauty features
Wrote five monthly fashion stories with a focus on trends and service
Covered fashion market and fitness market
Ladies’ Home Journal | Associate Fashion Editor | May 2005 – May 2013
Conceptualized and executed fashion stories in print and online
Created weekly style newsletter for almost 600,000 readers
Wrote weekly fashion blogs and managed social channels
Worked with photo and art on international and domestic shoots, booking, and layouts
Covered women’s market, shoe market, and children’s market
FHM | Fashion Assistant | December 2003 – May 2005
Rutgers University | B.A., Journalism & Media Studies and Art History | May 2003